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"The present paper examines the accuracy of predicting emotional change Christian Louboutin Pumps the consumer context. The goals of the study were to examine whether predictions of a change in consumption-related emotions fit actual experienced change and whether original predictions are remembered correctly. A two-wave longitudinal survey with 86 consumers in Austria and the UK showed that consumers who had bought Christian Louboutin Forever Tina 8 overestimated the decrease of positive consumption-related emotions over time. the intuitive theory of adaptation is related to the prediction bias. Moreover, participants misremembered original predictions as more consistent with actual experienced emotions," wrote M. Pollai and colleagues, University Christian Louboutin Forever Tina Black 9 Vienna. The researchers concluded: "This hindsight bias hinders consumers from learning from previous prediction errors." Pollai and colleagues published their study in Marketing Letters Consumption-related emotions over time: Fit between prediction and experience. Marketing Letters, 2010;214:397-411. Additional information Christian Louboutin Galaxy Pass 100 sandals be obtained by contacting M. Pollai, University of Vienna, Faculty Psychology, Institute Economics Psychology Education Psychology & Evaluation, University of Str 7, A-1010 Vienna, Austria. The publisher of the journal Marketing Letters can be contacted at: Springer, Van Godewijckstraat 30, 3311 Gz Dordrecht, Netherlands.Peter Edison, Chairman and Chief Executive Officer of Bakers Footwear Group commented.