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The person referred to is Tamara Mellon Yeardve and the brand. Jimmy Choo. The story starts christian louboutin May 2005 at the "4 Inches" auction and hook launch at Christies in London, where proceeds from the photos of famous women in Cartier jewels and Jimmy Choo shoes went to support the Elton John AIDS Foundation. Six months earlier Jimmy Choo Ltd, the company that Tamara had spent the last years building, sold Christian Louboutin Boots £101 million. Less than two and half years later it sold again for £185 million, giving Tamara a net worth of upwards of £50 million. The authors, a fashion industry writer and an equity analyst, now MD of an investment company, explain the sales c:aught the attention of investment hankers, as not onlv did they happen Christian Louboutin C'est Moi boots pink a relatively quiet time in mergers and acquisitions in the luxury goods sector, but they showed a luxury brand need he hundreds of years old like Prada Gucci to be successful. We soon learn there are two Jimmy Choo stories: Jimmy Choo, London shoemaker producing one-offs for his socialite clientele - Christian Louboutin C'est Moi boots Blue suede a ready-to-wear line of shoes distributed worldwide under the Jimmy Choo name. The publication begins with background on Tamara Yeardve. ft describes a free-spirited, party going, designer-clothes wearer.